Learn exactly how to get to consistent £100k months - without paying a marketing agency
We built a £30m brand from £1000 - and this is the system behind it which turns marketing from a guessing game into a lever you can pull for predictable, repeatable sales.
✅ No agency or freelancers required ✅ Done with you, step-by-step ✅ You own everything to get to your first £1m year faster
If you've started, but it still feels like you're holding the whole business up with your bare hands and learning as you go
You've got a brand. You're making sales. But the business grows in waves you can't explain, and the only constant is you - doing all of it, making all of the decisions and actually doubting most of them.
Maybe you're running every marketing channel yourself with no real way of knowing which one's actually working.
Or you've paid an agency or a freelancer, and you've got a sinking feeling you can't quite prove - that the money's going out and not a lot's coming back.
Built From Real Experience & Real Brands
leave with clarity whether or not we work together
What you actually want isn't complicated
A real business
Not a hobby that happens to make money (maybe).
Mornings without the dread
To open your laptop and feel something other than anxiety about what you've probably missed or boredom because nothing you're trying is actually working.
To know what moves cash
To pick the one or two things that will actually move money through the business and make a profit at the end of the month (instead of guessing).
The freedom
A business that sustains the life you want, without needing every hour you've got in trying and testing different things to varying degrees of success.
Sound familiar?
You're winging it
So many decisions before lunch that you've started doubting your own judgement on all of them.
Sales come in waves
A good week, then a totally dead week and you genuinely can't tell anyone what you did differently.
You stopped posting
It wasn't really doing anything anyway... but then you felt guilty for stopping.
The email list just sits there
Every time you go to start it you get stuck, and when you get stuck you close the tab.
You avoid opening Shopify
Because you don't fully understand what you're looking at when you do.
"Growth" happens at 11pm
After the parcels are packed, in between the podcasts and business books you keep hoping will explain the bits you're missing.
Here's the real problem, and it isn't that you're bad at this
You're too close to see it
You're the strategist, the one doing the work, and the only person judging whether any of it worked. Nobody sees their own business clearly from that place. And it's why outsourcing right now backfires.
Why handing it off doesn't fix it
Trust in marketing agencies is at an all-time low - not because they're all bad, but because the founder handing over the work never learned what 'good marketing' looks like for their specific business. You can't set the right expectations, spot bad work, or hold anyone to account for a job you've never understood. So you pay for 2 or 3 months, nothing really changes, and there's a bill at the end of it with nothing to show.
In a product business, cash is oxygen
And there's another reason it backfires, one nobody warns product founders about. A product-based business runs on cash. Every pound is doing a job - buying the next batch of inventory, covering the production run, keeping you liquid enough to spend on marketing whilst keeping products in stock. Hand a big chunk of that to an agency before you understand what it's actually buying you, and you're not funding growth... you're draining the exact cash flow your business needs to survive.
Right now, the products that you're selling are secondary.
Your products are NOT the reason why your business is stuck. Your understanding of how to sell them is. Master that yourself first... and the guessing stops.
You might be a doctor, a creative, a maker, or someone who just loves the product. That's how most great founders start. But the product was never the thing that builds the business... knowing how to sell it is. Average products outsell brilliant ones every single day, purely because the founder understood marketing and sales. It isn't a side skill you delegate. It's the single most important thing you'll ever learn as a founder and the one thing you can't afford to hand off before you understand it yourself.
Marketing isn't a slot machine. It's a lever.
Here's why it feels like a guessing game or a gamble: no one ever showed you the mechanism underneath it.
So marketing feels like a slot machine... pull the handle, hope it pays out, and you genuinely can't tell why one week works and the next doesn't. The moment you can see marketing and sales as a mechanism, it stops being random and starts being predictable.
That mechanism is our Signal Tracking System™.
Every single buyer is giving off a signal of how ready they are to buy from you right now. Most founders blast the exact same message at all of them, which is precisely why it doesn't work.
If you read the signal and say the right thing... people arrive to your website already sold.
You don't need years to build a successful and profitable business
Right now you're learning this the slow way - a podcast here, a YouTube rabbit hole there, 4 to 6 weeks of trial and error on 1 decision someone could have made in 1 week (because they've done it time and time again).
The whole point of this is to collapse that: hand you the system, in the right order, so you stop relearning the same lesson the expensive way.
And here's the bigger problem with learning it off YouTube and podcasts: none of it is about your business. It's generic advice made for everyone, which means it's made for no one. A podcast can't see your margins, your numbers, your customer, or which of your channels is actually leaking money. So you end up applying a tactic that worked for someone else's business to yours, and when it doesn't work, you can't tell if it was the wrong advice or the wrong execution.
This is the opposite: every single thing is built around your exact business, your stage, your numbers, so you're never guessing whether it applies to you.
This is what every founder wants
✅ You can look at your own business and actually see what's driving sales, which signal each part of your marketing is hitting, what to fix first, and why
✅ The sales stop arriving in waves you can't explain
✅ Email becomes a real chunk of your revenue instead of a tab you keep closing
✅ You open your laptop without the dread
✅ The business runs because you understand the machine — not because you're holding it together out of desperation and hoping you're doing a good job
And here's the part that makes this the opposite of every agency that's burned you: by the end, you don't need us. You don't need to rely on anyone to keep the sales coming in and growing the business.
So that's why we built The eCom Business System
A 6-month accelerator that installs the Signal Tracking System™ - and the whole engine around it - in your business. It's done with you, and the complete opposite of a copy-paste course.
We start by pulling the real data out of your business. Then over six months we build a strategy for your brand and your stage of business, and we teach you to run it as we go.
You get the what, the order it goes in, the judgement behind it, and the senior eye on your decisions.
And this isn't another job on your plate. You're already doing the work, except you're doing it haphazardly, at 11pm, guessing and desperate for it to actually work. We don't add to that. We replace the frantic guessing with the few things that actually make a difference, and we do them with you, so you're never working through it alone.
Why this could never be a course
A course is one set of videos sold to 10,000 people. It can't see your business, so it can't tell you what you should do... only what worked for someone else.
That's exactly why people buy courses, feel motivated, and change nothing: there's no one looking at their actual numbers.
This is the opposite by design. The strategy is built around your brand, your margins, your stage and there's a senior operator looking at your business every week. A course can't do that.
How it works
1
We pull your data
Not a vanity-metric audit - we map where your buyers actually are, where your money comes from and where it disappears.
2
One roadmap, in the right order
Not a 40-page PDF we know you'll never read. This is the exact sequence of what to do first, what to leave for later, and why.
3
We execute together
Live calls every week, the community alongside you, and the accountability that keeps you doing it instead of consuming another podcast about it.
4
You leave able to run it
Six months of building the muscle until you're not winging it and you're operating the entire business, sales and marketing on your own - ready to get to your first 7-figure year.
Everything you get
✅ The Signal Tracking System™ installed in your business
The framework for predictable, repeatable sales.
✅ A full commercial diagnosis — where the money comes from and where it leaks
✅ A custom growth strategy built for your brand and your exact stage of business
✅ A 1:1 kickoff to set your roadmap and priorities
✅ Live group calls twice a week, every week, for 6 months
✅ On-demand private 1:1 messaging access to us on Slack (Tier 2)
✅ Monthly private 1:1 calls to make sure you're on track (Tier 2)
✅ The LumoSense community of founders building alongside you
✅ The full curriculum across the whole engine — finance & margins, suppliers, Shopify & CRO, organic socials, paid media, email & SMS, retention, operations
✅ Plug-and-play templates, calculators, scripts and frameworks you can use immediately
What this would otherwise cost you
To get everything inside this, you'd be hiring it piece by piece before your business is ready:
A growth/marketing lead to own the strategy
£50,000–£70,000 / year
A paid ads specialist or agency
£1,500–£3,000 / month
An email & SMS marketer
£1,000–£2,000 / month
A CRO / Shopify specialist
£1,000–£2,500 / month
A creative strategist for content & ads
£1,000–£2,000 / month
A finance/ops eye on margins & pricing
£1,000+ / month
Stitch that together and you're past £10,000 a month — and you're still none the wiser if what they're doing is actually making a difference because you haven't yet mastered how to sell your products to your audience in your business.
The eCom Business System gives you all of it, joined into one strategy, for a fraction of that. And unlike every hire and agency on that list, it's not a forever cost — it's a one-time investment that removes the need for any of them, until you're confidently hitting £100k months on your own.
you'll leave knowing exactly what to fix first
Here's where it stops being theory.
Once you know two numbers - how well you convert buyers from one signal to the next, and what it costs you to acquire a customer - marketing stops being a gamble and becomes a forecast.
Put £X in at the top, and you can predict roughly £Y out the bottom.
That predictability is the lever. It's what lets you scale on purpose instead of by luck — and it's how £100k months stop being a spike you got lucky with and start being something you can repeat.
Most brands we work with are leaving money on the table they can't even see — in their conversion between signals, their email, their repeat-purchase rate, their margins. The question was never whether you can afford to fix it. It's what another year of guessing is going to cost you.
If money's tight, spending more on your business feels mad. But you're not spending more... you're stopping the leak. Every founder we work with was already spending: on ads that didn't pay back, on a freelancer who worked on one thing, on stock that sat in the corner for months. This isn't another cost on the pile. It's the thing that makes everything you're already spending actually work.
Real Brands, Real Results
This is what predictable looks like - not a spike they got lucky with, but growth that repeats because the system underneath it has been set up properly.
Women's Hormonal Health Supplement Brand
From stalled growth → record-breaking months
After a difficult legal battle, the founder had to rebuild almost from scratch. Revenue had slowed, and despite working hard there was no clear visibility on what was driving growth.
• Revenue up 68% in the first 90 days
• Monthly revenue grew from ~£8k to ~£18k
• Sales more than doubled
• Email became a stable, consistent income source
• Conversion, retention, and lifetime value all improved
Home Décor Brand
From directionless → consistent growth
When the founder reached out, the business was struggling almost everywhere - from not knowing how to get consistent orders to not knowing what to prioritise next. Lots of hard work with no structure or visibility of what was actually working.
• Monthly revenue grew from ~£2k to ~£10k
• Sales more than doubled within 2 months
• Website, ads, and conversion improved significantly
• She finally had clarity on what to prioritise — and what to ignore
leave with clarity either way
You have two realistic options at this stage of business
Hiring an agency right now
❌ Hands off the one thing you most need to understand
❌ You can't tell good work from bad, so you can't hold them to account
❌ Drains the cash your product business needs to buy stock and grow
❌ “A bill at the end of the month and nothing's really changed”
❌ Thrown to a junior who's learning on your business
❌ The day you stop paying, it all stops working
Learning the system with us
✅ You finally understand your own business — for good
✅ You can read where every buyer is and what to say to them
✅ Built around protecting and growing your cash, not spending it
✅ One clear system, in the right order, built for your brand
✅ A senior operator who's actually scaled a brand, in your corner
✅ You walk away independent — needing no one until your business is actually big enough to afford it
Another eCom/marketing course
❌ Generic videos, the same for everyone
❌ No one ever looks at your business
❌ You're on your own to apply it
❌ Motivating for a week, then nothing changes
The eCom Business System
✅ Built around your exact business and numbers
✅ A senior operator on your business every week
✅ Done with you, in the right order
✅ Accountability so it actually gets executed
Is this you?
Who this is for
✅ You've launched and you're making real sales... this isn't a side hobby anymore
✅ You've hit a ceiling and can't tell if the fix is your ads, your site, your retention or your pricing
✅ You've already burned money on an agency or freelancer and you're not doing that again
✅ You want to reach consistent £100k months knowing exactly why it's working
Who this isn't for
❌ Pre-launch founders still deciding what to sell — this is for brands that have started
❌ Anyone after a shortcut, a hack, or a quick win
❌ Founders who want someone to just run it for them forever — that's an agency, and you already know how that ends
❌ Anyone unwilling to do the work to understand their own business
This works — but only because you come out of it able to do it yourself.
Book your call - and see if you're a fit
This isn't a waitlist and it isn't a hard sell - it's a call to see if you're the right fit for the programme. We only take a limited number of brands each month, and not every brand is one we can help. On the call we'll look at your business together and you'll leave with that clarity whether or not we end up working together.
limited spots each month · 14-day money-back guarantee
Still weighing it up?
Frequently asked questions
I've already launched but sales are slow — is this for me?
Can't I just figure this out myself off YouTube?
How is this different from other courses?
Six months feels like a long commitment.
Do I need a big budget to start?
Does it only work in the UK?
I'm a doctor / creative / maker, not a marketer — isn't that a problem?
I'm not sure I can free up the cash right now
I'm already drowning — where do I find the time for this?
What if I do the work and it still doesn't work?
leave knowing exactly what to fix first