Scale predictably without building a marketing team or juggling agencies - with an embedded growth partner to run your entire brand profitably
Done-for-you growth: Get an operator embedded in your business - like another co-founder who's already built a £30m brand - who owns the whole marketing function and the commercials, and scales it for you.
✅ Paid, email, CRO, creative + more  ✅ Like an in-house full marketing department at a fraction of the cost ✅ Done-for-you growth to 7 and 8 figures
we'll show you where your growth is leaking
You're past the early grind - but somehow you're more stuck in it than ever
You're doing real numbers. You've got people. And yet the busier it all gets, the more of it lands back on you.
You've got an ads person and an email person who've never once spoken to each other - and the only place their work ever actually meets is in your head.
You hired to take things off your plate but you're feeling more stressed than ever. The team grew (so your overheads went up) but the revenue didn't follow - so that just means your profit went down.
We built a £30m brand and ran every single marketing channel ourselves
We're not an agency that just read about growth and are now testing the theories with your ad spend. We bootstrapped a brand from £1000 to £30m, ran every channel in-house, and lived every leak in a growth engine - including the ones you're living right now.
leave knowing exactly where your growth is leaking
What you actually want isn't to become a marketer
You're the visionary
The big-picture, where's-this-going, what's-the-next-move person. That's your strength - and it's where the business needs you.
Not the operator
You don't want to learn the mechanics of how to set up paid media campaigns on the job, or become the person tweaking the website at midnight to check it's still converting.
You want it to just run
Predictably, profitably - without you having to show up and push it every day. On autopilot, so you can go back to building the business and focusing on your "why" for even starting in the first place.
Sound familiar?
You're the bottleneck
The translator between the ads person and the email person, the briefer, the chaser, the one making the creative yourself - and the moment you stop pushing, it all slows to a crawl.
Nothing runs without you
You can't take a few days off without everything stalling, because nothing actually runs without you.
Paying people to guess
Every month, with your money - and you can't tell if any of it is working, because no one is looking across all of it at once.
You're bored
Make orders, pack orders, perform online, repeat - working in the business when you're supposed to be working on it.
Shiny object syndrome
There's always something trying to convince you about why some other marketing channel is better, and it takes everything to just stay focused on what you think is making you money.Â
More alone than ever
You scaled a team to feel less alone in it, and somehow you've never felt more like the only person who actually sees the whole business's objectives.
Here's the real problem — and it isn't your marketing
You don't have a marketing problem. You have a no-one-owns-the-whole-department problem.
 Every freelancer, agency or specialist you've hired just looks at their own dashboards and wants more. The ads person wants more ad budget. The email person wants to send more. Nobody's job is to look across all of it and ask the harder question: is this actually the right place to put the next pound? So the only person seeing the whole picture is you — and seeing the whole picture has actually become a second full-time job you never signed up for (and you're not entirely sure you're even doing it well).
And here's the part no marketing hire will ever touch: nobody's looking at your margin, your pricing, your retention or your supplier terms. That's not what an ads person does. But it's exactly where the profit leaks. You can be “doing marketing” across five channels and still watch the money slip through the gaps between them.
You don't need another agency. You need an operator embedded in your business.
Why every agency has burned you
They stay in their lane to make money. They run a channel and protect it. They underspend or overspend depending on what pays them - because when someone's paid a cut of your ad budget, spending more is in their interest, not yours.Â
An embedded operator is the opposite
We don't run one channel in isolation — we own the whole marketing department, end to end, and the commercial calls behind it. We're not paid more for spending more, so we'll happily tell you to pull budget off ads and put it somewhere that actually makes you money. We treat your business like our own, because we've built our own. We act like another co-founder, not a vendor you have to manage.
That's the difference between hiring help and gaining a partner who owns the outcome.
And we make it predictable
Underneath the engine runs the Signal Tracking System™ — our framework for reading exactly where every buyer is and meeting them with the right message, so growth stops being a guess and becomes a forecast.
We put a known amount in at the top, and get a predictable amount out the bottom.
It's how your ÂŁ100k, ÂŁ200k, ÂŁ300k months stop being spikes you got lucky with and start being something that repeats.
Once we know two numbers - how well your buyers convert from one signal to the next, and what it costs to acquire a customer - your marketing stops being a gamble and becomes a forecast.
Put a known amount in at the top, and we can predict roughly what comes out the bottom. That predictability is the lever... it's what lets us scale your brand on purpose instead of by luck, and it's the difference between hoping next month is good and knowing it will be.
It's also why we can make the calls an agency can't: when you can see the whole business as a forecast, you know exactly where the next pound should go and where it's currently being wasted.
This is what every founder wants
✅ The ads person and the email person finally serve one strategy that makes the business more profit, because one team owns both
✅ You take a week off and nothing stalls, because the marketing runs without you pushing it
✅ Someone other than you is watching the margin, the pricing, the retention and making the calls that protect your profit
✅ You're not the bottleneck anymore. You're the founder again - back in the visionary seat, where the business actually needs you
And the brand is still yours.
Your accounts, your data, everything we build - you own all of it, always. We run it like another co-founder would; we don't hold it hostage like an agency does.
So here's what the Embedded Growth Partnership actually is
The full growth function you'd build in-house if you could justify a whole marketing department -Â without building one.
One operator-led team that owns your entire growth engine end to end: paid ads, email, CRO, creative and the commercial decisions behind all of it. Not an agency running one piece of the puzzle, nor a consultant handing you a plan to execute yourself.
A team that builds it, runs it, and owns the result, so every channel finally pulls in one direction to make more money, and you stop being the one holding it together.
We don't just run your ads, we create them
This is the part where most agencies take the lazy shortcut and leave to you. They'll “manage” your ad account, then ask you to send the creative — so your ads are only ever as good as whatever you had time to hand them.
We own it end to end, with our in-house creative team: the ideation, the angles, the hooks, the scripts - through to the finished static and video ads themselves. We're not waiting on you to feed the machine; we are the machine.
Creative is where the real leverage is.
You can have the budget and the targeting perfect and still win or lose entirely on the creative. So we treat it as the main event, not an afterthought: a constant pipeline of fresh angles tested against your real buyers, the winners scaled, the losers killed - without you ever having to make or brief a thing.
How it works
1
We embed and find the leaks
We go into the whole business - every marketing channel, the funnel, the margins, the pricing, the retention - and find where the money's actually leaking, not just where the activity is.
2
We build the engine
We join the disconnected pieces into one system: ads, email, CRO, creative and landing pages, all built to serve a single growth strategy instead of five competing ones.
3
We run it, so it's finally off your plate
We execute across every channel, day to day. You stop being the brief-writer, the translator and the chaser. You step out of the bottleneck role for good.
4
We own the whole picture
Regular commercial reviews and a direct line throughout, so every channel keeps serving one strategy, and the calls an agency would never make actually get made.
Everything you get
âś… Creative, owned end to end
Our in-house team handles ideation, angles, hooks and scripts — through to finished static and video ads. You'll never be asked for 'assets' through Canva again.
✅ Paid media run daily — Meta & Google
Built, launched and optimised: Google (Shopping, Search and Performance Max) and Meta (prospecting, retargeting and LTV growth) — fed by the creative we produce, with continuous audience and creative testing to scale winners and cut losers.
âś… Email & SMS, run properly in Klaviyo
Customer-journey mapping first, then the flows that earn while you sleep — welcome, abandoned cart, post-purchase, win-back — plus a full campaign calendar, advanced segmentation, deliverability management, and custom sign-up forms that turn the traffic you're already paying for into list members (we target 2–3x the industry sign-up rate). The goal: email pulling 30%+ of your revenue.
âś… Website & CRO on Shopify
Your store turned into one that actually converts the traffic you're paying for — every decision in design, navigation and copy pointed at one thing: buy now, buy more, buy again.
✅ The Signal Tracking System™ run for you
Our predictability engine behind repeatable, forecastable growth.
âś… Ongoing commercial ownership
The parts an agency won't touch: pricing, margin, retention, supplier terms, operations.
âś… Regular strategic reviews + a direct line
Every channel kept serving one strategy; decisions don't sit waiting for a monthly meeting.
âś… Full ownership of everything
Your accounts, your data, every asset we build — yours, always.
âś… Operators who've actually done it
Not an account manager, not a junior learning on your business and your budget.
What this would otherwise cost you
Building this in-house, or stitching it together piece by piece, adds up fast:
A head of growth to own it
£70,000–£90,000 / year
Specialists for every channel
£150,000+ / year — before a pound on ads
Or 3–4 agencies & freelancers
£8,000–£15,000 / month — and you're still the one connecting them and the overall business strategy
The Embedded Growth Partner is one team, one accountable owner, for a fraction of either — and it's pointed straight at the profit currently leaking between your disconnected channels.
we'll show you where your growth is leaking
This isn't theory... it's operators who ran the whole thing for themselves
• Built a £30m brand — running every channel in-house from the ground up
• Managed £100k+/month in paid ad budget across acquisition channels
• Served and retained 180,000+ customers over a decade
• Renegotiated supplier terms on behalf of clients — something no marketing agency would ever do (we did it because our focus is on the profit - just like yours)
• Grew a client by doubling their revenue in 90 days — with no increase in ad spend. We fixed what they had instead of selling them more traffic.
“I'd never come across an agency before that had actually run its own business. That really sold it to me.”
“You guys are the first team I ever hired and don't regret a single thing.”
leave knowing where your growth is leaking
You have two realistic options at this stage of business
Another agency
❌ Runs one platform and always wants more budget for their channel (even if it's not the best decision for the business)
❌ Paid a cut of your ad spend, so you spending more is in their interest
❌ Never looks over your margin, pricing, retention or P&L
❌ Throws you to a junior learning on your business and budget
❌ “We didn't hit it because of x, y, z”... it's never their fault
❌ You're still the bottleneck connecting everyone
An embedded growth partner
âś… Owns the whole marketing function, end to end, with a focus on company profitability
âś… Not paid more for spending more, so we'll pull budget when it's wrong
âś… Owns the commercials an agency won't: margin, pricing, retention, supplier terms
âś… Senior operators who've scaled a real brand, working directly in your business
✅ Owns the outcome and tells you straight — like a co-founder, not a salesperson
✅ You step out of the bottleneck role entirely
Is this you?
Who this is for
âś… You're doing ÂŁ50k+/month, you've got budget, but no real team that owns growth
âś… You're the visionary and you want to stay the visionary, not become a DIY marketer - you want it done for you
âś… You've got pieces (an ads person, an email person, freelancers) but you're the only thing connecting them
âś… You want one accountable team to own the whole growth function.. run by people who've actually built a brand
Who this isn't for
❌ Founders who want to learn to run their own marketing (that's our eCom Business System!)
❌ Anyone shopping for the cheapest freelancer to run one marketing platform
❌ Brands not yet at the scale or budget to embed a full growth team
❌ Anyone wanting a hands-off black box... embedded means you stay close, but you just stop doing the grunt work
Book your call — and see if you're a fit
Right now you're the entire business and the thing holding it together. Six months from now, one team owns the whole thing, it pulls in one direction, and it runs whether or not you show up that day. You stop being the bottleneck. You get to be the founder again... back on the "why" you started this for in the first place.
Because we embed in your business and run it like it's our own, we only take on a very small number of brands at a time - there's a limit to how many growth engines one team can truly own. On the call we'll go into your business, show you exactly where your growth is leaking, and what it looks like joined into one function... and you'll leave with that, whether or not we end up working together.
limited brands taken each month · we'll find the leak on the call
Still weighing it up?
Frequently asked questions
How is this actually different from an agency?
I already have an ads person and an email person.
My brand needs my eye on it — can it really be done for me?
Will I lose control of my accounts and assets?
Can I justify the cost on top of what I'm already spending?
What's the commitment?
I'm already so busy - do I have the time to bring someone in?
What if it doesn't work?
we'll show you where your growth is leaking
