Know exactly which lever to pull next and finally hold your marketing team to account, with a fractional growth director who's scaled a brand to £30m
Every brand at your size has a growth director above the marketing channels, making them all serve one strategy for the business. You're doing that job yourself - except you're a founder, not a marketer. We're the fractional growth director who owns the strategy, holds your agencies to account, and tells you exactly which lever to pull next to scale to 8 figures and beyond.
we'll show you which lever you're missing
You're doing well with your brand. You're also stuck - and you can't quite put your finger on why
You've got an agency. Maybe SEO, maybe PR, maybe people in-house. The business works. But the growth's plateaued, and you can't tell whether it's the agency, the strategy, or something you can't even see.
Here's the uncomfortable part: you have no real way of knowing if your agency is doing a good job. You're not a marketer. So you take their word for it, the months tick by, and you can't shake the feeling you're blindsided across the one part of your business that decides everything.
We built a £30m brand — and we've sat exactly where you're sitting
We bootstrapped a brand from £1000 to £30m, ran every marketing channel ourselves, and managed dozens of agencies (good ones and bad ones!), so we know precisely where the strategy breaks at your stage, because we've lived it.
leave knowing which lever you're missing
What you actually want isn't more agencies. It's to know which lever to pull to get to the next stage.
You can see the next level
You know it's achievable. You might even have a number and a deadline in your head for it.
You don't want to rip it all up and start from scratch
Your agency's probably fine. You just want someone who can look across the whole thing and tell you, with conviction: this is the lever - put your energy and money here next, and the growth will follow.
Someone who can say no
Someone hovering over the top who owns the strategy so you don't have to pretend you do - and holds the people you're already paying to the only number that matters: money in your bank.
Sound familiar?
Months with nothing to show
Your agency runs for two, three months - and there's genuinely nothing new to show for it, but you can't prove whose fault that is.
Who told you to measure impressions?
They report on calls, or clicks, or impressions — and you're thinking: a conversion to me is money in my bank account.
Nobody owns the numbers
You couldn't tell anyone how many abandoned carts you had last week, because no one owns that number - and you've got too many other fires to chase it.
Lost in six-month chunks
Another six months, another six months - because by the time you realise something wasn't working, it's already gone.
Firefighting, not directing
Reinvesting everything, maybe not even taking a proper salary - pouring it all back in and still not sure it's working how it should.
You only know what you know
You don't know what you don't know. And no one in your business is paid to close that gap.
Here's the real problem — and it isn't your agency
Every brand that breaks past your size has one thing you don't: a single person above all the channels who makes them serve one strategy. A growth director. A CMO.
Right now, that person is you
At 11pm on a Friday, in a job you were never trained for. You're a brilliant founder. You're not a marketer. So you're trying to set the strategy, judge whether five different agencies are doing good work, and decide where the next pound goes — all while running the actual business.
That's the gap. Not the agency nor the effort. And because you can't hold anyone to account for a job you've never done yourself, you keep losing another six months thinking this time will be different whilst watching your competitors pass you by.
You don't need to replace anyone. You need the layer above them.
We're not here to fire your agency or take over your team. We do the opposite to let them do what they do. We sit above all of it.
We own the strategy
So there's finally one plan instead of five agencies each optimising their own corner. We set the KPIs that actually matter and hold every agency and freelancer to them... so “we ran ads for three months” becomes “here's the money it made, or here's why we're changing course.” And we tell you, every step, which lever to pull next, so your energy and budget stop getting sprayed across everything and start going where the growth actually is.
Here's why you can trust the answer: we don't sell isolated marketing platforms or channels and won't try to take over your ads or email marketing.
Your agency makes more when you spend more on the thing they sell... that's just the agency model. We're the only person in the room whose single job is your growth, with no service to push. So when we tell you your agency is measuring the wrong thing, or your money should move off one channel onto another, it's the truth — because we don't profit from the answer being anything except more money in your bank.
And we make it predictable, not a guess
Underneath the direction runs the Signal Tracking System™ — our framework for reading exactly where your real growth is, and where it's leaking, so “which lever to pull” stops being an opinion and becomes a read of the actual numbers.
Once you know how you convert between stages and what a customer truly costs you, growth stops being a gamble and becomes a forecast.
That's how doubling your revenue stops being a hope for “by Q1” and becomes a plan you can actually steer toward.
This is what every founder wants
✅ One strategy across everything, and every agency or freelancer that you pay is finally pulling in the same direction... real growth for the overall business
✅ Your agencies are held to real numbers — money in the bank, not impressions and clicks — and you can tell, on demand, whether each one is earning its fee
✅ You always know which lever is next, so your budget and attention stop getting sprayed everywhere
✅ You've stopped firefighting and started directing — and that number you had in your head for “the next level” is actually moving toward you
And nothing got ripped out to get there.
You kept your team, kept your agencies, kept control of your business. You just finally got the one thing you were missing: someone owning the whole picture who's actually done it.
So here's what Fractional CMO / Growth Direction actually is
The growth director a brand your size needs — without the £150k+ salary and the full-time hire you can't yet justify.
We embed above your existing team and agencies, own the growth strategy end to end, set and enforce the KPIs that hold every supplier to account, and direct exactly where your effort and budget go next. We don't execute the channels and we don't replace anyone — we're the strategic brain and the accountability the whole operation has been missing.
How it works
1
We audit the whole picture — and the people running it
Every channel, the funnel, the numbers, and what each agency and freelancer is actually delivering versus what they're paid for.
2
We set one strategy and the real KPIs
A single growth plan everyone serves, measured on money in the bank — not vanity metrics — so accountability finally exists.
3
We direct — and tell you which lever to pull
Ongoing direction across the whole operation: where the budget goes, what to push, what to kill, who to hold to account and how.
4
We keep everyone honest
Regular strategy sessions and a direct line, so the months stop slipping by on activity that isn't moving the number.
Everything you get
✅ A fractional growth director who's scaled a brand to £30m
The strategic brain above all your channels — not a textbook theorist but someone who's done it for themselves.
✅ One owned growth strategy — instead of five agencies or team members each optimising their own corner
✅ Agency & freelancer accountability — KPIs and scorecards that hold everyone you pay to real revenue, not vanity metrics
✅ The “which lever next” roadmap — clear direction on where your budget and energy go, and what to ignore
✅ The Signal Tracking System™ applied to your numbers — so direction is a read of the data, not an opinion
✅ Regular strategy sessions + a direct line — so nothing drifts for six months unchecked
✅ An impartial brain with no product to sell — the one voice in the room whose only job is your growth
What this would otherwise cost you
A full-time CMO or growth director at your level isn't cheap — and it's a gamble:
A full-time CMO / growth director at your level
£150,000–£200,000 / year — plus the months it takes to find one with a deep understanding and 15 years' experience of the eCom / DTC space
You get that brain fractionally — the direction and the accountability, without the salary, the full-time commitment, or the risk of a bad hire. And it pays for itself the first time it catches an agency burning three months on the wrong thing, or moves your budget onto the lever that was actually working.
we'll show you which lever you're missing
This isn't a consultant who read about growth
It's a couple who've actually done it — and that's the difference your gut already knows matters:
• Built a £30m brand — running and directing every marketing channel from the ground up
• Directed £100k+/month in ad budget across acquisition channels
• Served and retained 180,000+ customers over a decade
• Managed agencies and freelancers — so we know exactly how they make the right noises, and how to hold them to account
leave knowing which lever you're missing
You have two realistic options at this stage of business
Doing it without a growth director
❌ Five agencies or individuals, each optimising their own channel with no single strategy serving the bottom line of the business
❌ No way to tell if your agency's doing a good job... you're not a marketer
❌ Reports on impressions and clicks, not money in the bank
❌ Another six months gone before you realise it wasn't working
❌ You're trying your best to understand at 11pm, in a job you were never trained for
A fractional CMO / Growth Director
✅ One owned strategy everyone serves, focusing on cash in the bank
✅ Agencies held to real KPIs by someone who's done it
✅ Measured on the only number that matters - your profit
✅ Course-corrected in weeks, not lost quarters
✅ You're the founder again, directing — not pretending to be a marketer
Is this you?
Who this is for
✅ You're doing £80k+/month, with agencies and/or an in-house team already in place
✅ You've plateaued and you can't tell if it's the agency, the strategy, or something you can't see
✅ You're the only one connecting everything, but you're not actually a marketer
✅ You want someone to own the strategy and hold your agencies to account, not replace them
Who this isn't for
❌ Founders with no team yet who need it built and run — that's our Embedded Growth Partner
❌ Founders who want to learn to run their own marketing — that's the eCom Business System
❌ Anyone wanting a consultant who hands over a deck and disappears — this is ongoing direction with accountability
❌ Anyone not ready to let someone own the strategy above them
Book your call — and see if you're a fit
Right now you're trying to figure out if your marketing agencies, freelancers or team members are even doing a good job. Six months from now, the strategy's owned, your agencies are finally accountable, and you always know which lever is next... without having ripped a single thing out.
Because directing a brand properly is hands-on, we only take on a handful of brands at a time. There's a limit to how many operations one person can truly own the strategy for. On the call we'll look across your whole operation, show you the lever you're missing and where the strategy's breaking — and you'll leave with that, whether or not we end up working together.
15 minutes · limited brands taken each month · we'll find the missing lever on the call
Still weighing it up?
Frequently asked questions
Will you replace my agency?
I'm not a marketer — is that a problem?
How is this different from a consultant who just hands me advice?
Will I lose control of my business?
Can I justify the cost versus hiring someone?
What's the commitment?
15 minutes · no pitch · we'll show you which lever you're missing
